Search Engine Marketing for Domain and Keyword
Search engine marketing has lots of areas that can help your business get rankings & not all of them are easy. One simple search engine marketing system to help your business web-site is to purchase a domain name with a strong keyword phrase related to your business.
[1] How to Decide the Best Keyword Phrases
[2] Search For Domain Names
Use a Keyword Research Gizmo Using Google's Keyword Gizmo (https://adwords.google.com/select/KeywordToolExternal ) & others like it such as Wordtracker (http://freekeywords.wordtracker.com/ ). These tools will permit you to decide the best keyword phrases to place in a domain name.
Goto GoDaddy.com or 1and1.com & search for available domain names that combine not only the best keyword phrase for your business such as BostonTaxi.com, LADogWalkers, ElectricLawnMowers.com, & BuffaloCarpet.com. If the .com is not available be sure to look for appropriate extensions such as .net, .us, & .biz.
[3] Hyphen or No Hyphen
It appears at this time that most search engines give nice rankings to both hyphen & non-hyphen domain names. If the only target keyword domain available has a hyphen in it such as Boston-Taxi.com you may require to consider it. Keep in mind it may cause confusion to customers who type in the address wrong. They may leave out the hyphen & land at a competitor site. However, if the domain name is strong & most customers will come directly from a search engine search, it may be wise to use this domain name.
The best work is to weigh your business name, your domain name & how your customers behave to decide the best approach. Securing a strong keyword phrase domain name can generate significant search engine rankings for your business.
[1] How to Decide the Best Keyword Phrases
[2] Search For Domain Names
Use a Keyword Research Gizmo Using Google's Keyword Gizmo (https://adwords.google.com/select/KeywordToolExternal ) & others like it such as Wordtracker (http://freekeywords.wordtracker.com/ ). These tools will permit you to decide the best keyword phrases to place in a domain name.
Goto GoDaddy.com or 1and1.com & search for available domain names that combine not only the best keyword phrase for your business such as BostonTaxi.com, LADogWalkers, ElectricLawnMowers.com, & BuffaloCarpet.com. If the .com is not available be sure to look for appropriate extensions such as .net, .us, & .biz.
[3] Hyphen or No Hyphen
It appears at this time that most search engines give nice rankings to both hyphen & non-hyphen domain names. If the only target keyword domain available has a hyphen in it such as Boston-Taxi.com you may require to consider it. Keep in mind it may cause confusion to customers who type in the address wrong. They may leave out the hyphen & land at a competitor site. However, if the domain name is strong & most customers will come directly from a search engine search, it may be wise to use this domain name.
The best work is to weigh your business name, your domain name & how your customers behave to decide the best approach. Securing a strong keyword phrase domain name can generate significant search engine rankings for your business.
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